Service Learning Contributing to the Community in Which We Live by Applying the Knowledge We Have Essay Example

Service Learning: Contributing to the Community in Which We Live by Applying the Knowledge We Have Essay Although well-established and with a long tradition in different countries worldwide, service learning is a completely unknown practice in Republic of Macedonia.This is the reason why the author attempted to make a theoretical overview of the concept of service learning based on her extensive expirience gathered as a visting scholar at George Washington University under the Junior Faculty Development Program. Service learning is an interactive process of both teaching and learning in which the students apply their academic skills and knowledge when trying to help the community solve its crucial problems.At the same time, it promotes learning through active participation in service experiences; provides structured time for students to reflect by thinking, discussing and/or writing about their service experience; provides an opportunity for students to use skills and knowledge in real-life situations; extends learning beyond the classroom and into the community and fosters a sense of c aring for others.The effective program for service learning is characterized by: †¢ Engagement of people in responsible and challenging actions for the common good; †¢ Provision of structured opportunities for people to reflect critically on their service experience; †¢ Articulation of clear service and learning goals for everyone involved; †¢ Definition of the needs by those who have the needs; †¢ Clarification of the responsibilities of each person and organization involved; †¢ A match between the service providers and service needs through a process that recognizes changing circumstances; †¢ Necessity of genuine, active, and sustained organizational commitment; †¢ Inclusion of training, supervision, monitoring, support, recognition, and evaluation to meet service and learning goals; †¢ Time commitment for service and learning that is flexible, appropriate, and in the best interests of all involved; †¢ Commitment to program partici pation by and with diverse populations. It is both benefitial for the community and the students, so a country should have consistent and comprehensive programs for promoting and sustaining service learning.Key words: service learning, principles of a service learning program, community practice. Introduction This paper is based on the experience that the author gathered as a visiting scholar at George Washington University under the Junior Faculty Development Program. Its aim is to make a literature overview of the method of service learning – a concept that the author got acquinted with exactly during her study visit under the JFDP scholarship and that hasn’t been implemented in her native country. Service learning is a method of teaching, learning and reflecting through which students apply their academic skills and knowledge to address real-life needs in their own communities.Alternatively, the National Youth Leadership Council of the United States of America defin es service learning as â€Å"a philosophy, pedagogy, and model for community development that is used as an instructional strategy to meet learning goals and/or content standards. †[1] It combines academic classroom curriculum with meaningful service, frequently youth service, throughout the community i. e. it combines the service objectives with learning objectives with the intent that the activity change both the recipient and the provider of the service. This is accomplished by combining service tasks with structured opportunities that link the task to self-reflection, self-discovery, and the acquisition and comprehension of values, skills, and knowledge content. [2] As a teaching methodology, it falls under the philosophy of experiential education.More specifically, it integrates meaningful community service with instruction and reflection to enrich the learning experience, teach civic responsibility, encourage lifelong civic engagement, and strengthen communities for the common good. Service learning is usually a coordinated effort among the elementary schools, secondary schools, institutions of higher education, or community service programs, and the community and helps foster civic responsibility. It is integrated into and enhances the academic curriculum of the students, or the educational components of the community service program in which the participants are enrolled and provides structured time for the students or participants to reflect on the service experience. [3] Service learning in a broader context Service learning is grounded in experiential education— learning by doing.It differs from â€Å"pure† experiential learning in two essential ways: †¢ The goal of service learning is to direct the learners into practical settings where the primary motivation is service, and †¢ Learning takes place in two ways— as students take part in the experience and as they reflect upon what happened during the experience and as a result of it. It is also democratic as it requires students to work together with their teachers in planning educational strategies for the students’ own learning. Service learning must not be thought of as interchangeable with â€Å"volunteerism. † While both might occur either during school hours or after school, service learning, unlike volunteerism, includes reflection time as an integral part of its success. The rationale for service learning is that students learn best (1) by doing, (2) by serving, and (3) by reflecting on the experience.In the broader perspective of national education reform, service learning is a tool for school reform and it provides a framework to integrate educational and social reform recommendations. Student empowerment is an important element in all school reform movements. Students become the â€Å"doers† and take on more responsibility for their own learning. The teacher, rather than being a dispenser of knowledge, becom es the facilitator or â€Å"coach. † The students, by becoming actively engaged in the needs of the community, bring back to the classroom content that becomes the basis for their â€Å"classroom learning. † Academic excellence is not ignored, but enhanced as students realize the necessity of learning and establishing patterns for lifelong learning.One of the most appealing characteristics of service learning programs is that they provide a rare opportunity to make the curriculum relevant while meeting community needs. The key to a 21st century curriculum is to prepare students with decision-making skills to face social and science dilemmas in a future that they can only anticipate. As technology develops to solve many of the world’s problems, we are, in turn, entering a more uncharted realm of â€Å"should we† rather than â€Å"can we. † Today’s students— tomorrow’s leaders— must be able to analyze the implications of k nowledge on such issues as justice, equity, dignity of life, and individual rights. The responsibility for teaching students how to make ethical decisions is not reserved for philosophers or psychologists.Service learning outcomes are very much like the goals established by all successful schools. Service learning is simply a better way to do the things good schools have always done. The following goals, practiced by most effective schools, are also goals met by service learning programs: †¢ Intellectual development (e. g. , problem solving); †¢ Basic skills acquisition (e. g. , communication); †¢ Moral and ethical development social and civic responsibility; †¢ Career preparation; †¢ Multicultural understanding; †¢ Personal growth. [4] Principles of service learning When establishing a service learning program, one must always remember that it is more than just a program. It is a shift in thinking about how students learn.By applying the principles of service learning, communities are committing to the belief that young people are competent, capable, and quite able to make a contribution to their world. This belief does not, however, diminish the importance of an adult acting as coach, guide, mentor, and friend. The key to service learning is the mutual respect and involvement of all participants. When designing a service learning program, it is important to create or adopt guiding principles as a framework. These principles will make your beliefs visible and lead you to build your program on a foundation of â€Å"what we are all about. † There are many sets of principles for service learning. One of the most encompassing sets is the result of a collaborative effort by more than 70 organizations interested in service and learning.Representatives from this collaboration, sponsored by the National Society for Internships and Experiential Education of the United States of America and funded by the Johnson Foundation, met in t he spring of 1989 to produce Ten Principles of Good Practice in Combining Service and Learning. While it is not imperative to develop a service learning program on these principles, one should be aware that they reflect the grassroots experience and the thinking of thousands of people who have struggled through hundreds of service learning programs. According to these principles, an effective program for service learning: †¢ Engages people in responsible and challenging actions for the common good; †¢ Provides structured opportunities for people to reflect critically on their service experience; †¢ Articulates clear service and learning goals for everyone involved; †¢ Allows for those with needs to define those needs; Clarifies the responsibilities of each person and organization involved; †¢ Matches service providers and service needs through a process that recognizes changing circumstances; †¢ Expects genuine, active, and sustained organizational comm itment; †¢ Includes training, supervision, monitoring, support, recognition, and evaluation to meet service and learning goals; †¢ Ensures that the time commitment for service and learning is flexible, appropriate, and in the best interests of all involved; †¢ Is committed to program participation by and with diverse populations. [5] There is also another set of service learning principles. While not as comprehensive as those espoused by NSIEE, these principles appeal to many because of their succinctness: †¢ Those being served control the service(s) provided. †¢ Those being served become better able to serve and be served by their own actions. †¢ Those who serve also are learners and have significant control over what is expected to be learned.There can be some slightly different approaches to the principles of a successful service learning program. According to one of them, organizers must place primary emphasis on the service to be performed because the participant will not benefit from a service that is not useful or thought to be useful by the participant. In his second principle, Eberly emphasizes that all young people must be included in the opportunity to serve. His third principle is similar to NSIEE’s first principle in that the work must be challenging, and his fourth principle, not addressed by NSIEE, is that academic credit should be based on the evidence of learning and not just awarded for time spent.Both sides of the partnership for service learning should establish a successful relationship that should be based on a shared vision or objectives for the project; clear and frequent communication and clear expectations and roles outlined. Basically the service learning experience should be a well planned and designed together project. Much like principles of effective teaching, good health, or even productive gardening, service learning principles will guide the process of planning the service learning venture. However, they are not etched in stone. They may be revised while planning the service learning experience, for one may discover new things. [6] Characteristics of service learning One could easily say for a fact that service learning: Promotes learning through active participation in service experiences; †¢ Provides structured time for students to reflect by thinking, discussing and/or writing about their service experience; †¢ Provides an opportunity for students to use skills and knowledge in real-life situations; †¢ Extends learning beyond the classroom and into the community; †¢ Fosters a sense of caring for others. It also: †¢ Links to academic content and standards; †¢ Involves young people in helping to determine and meet real, defined community needs; †¢ Is reciprocal in nature, benefiting both the community and the service providers by combining a service experience with a earning experience; †¢ Can be used in any subject area so lon g as it is appropriate to learning goal; †¢ Works at all ages, even among young children. Service learning is not: †¢ An episodic volunteer program; †¢ An add-on to an existing school or college curriculum; †¢ Logging a set number of community service hours in order to graduate; †¢ Compensatory service assigned as a form of punishment by the courts or by school administrators; †¢ Only for high school or college students; †¢ One-sided: benefiting only students or only the community. |In the process, students link personal and social development with academic and cognitive development. And experience enhances | |understanding, understanding leads to more effective action. | | |In general, authentic service learning experiences have some common characteristics: | |They are positive, meaningful and real to the participants; | |They involve cooperative rather than competitive experiences and thus promote skills associated with teamwork and community inv olvement| |and citizenship; | |They address complex problems in complex settings rather than simplified problems in isolation; | |They offer opportunities to engage in problem solving by requiring participants to gain knowledge of the specific context of their | |service learning activity and community challenges, rather than only to draw upon generalized or abstract knowledge such as might come | |from a textbook. As a result, service learning offers powerful opportunities to acquire the habits of critical thinking; i. e. the | |ability to identify the most important questions or issues within a real-world situation; | |They promote deeper learning because the results are immediate and uncontrived.There are no right answers in the back of the book; | |As a consequence of this immediacy of experience, service learning is more likely to be personally meaningful to participants and to | |generate emotional consequences, to challenge values as well as ideas, and hence to support social , emotional and cognitive learning | |and development. [7] | The value of service learning Service learning provides a compelling reason to learn, teaches the skills of civic participation and develops an ethic of service and civic responsibility. Service learning increases motivation and retention of academic skills as specific learning goals are tied to community needs. By solving real problems and addressing real needs, students learn to apply classroom learning to a real world context. At the same time, students provide valuable services to schools and communities.According to some authors, in the humanities, service learning is a source of, and a stimulus to acquire, skills that would otherwise be postponed until the final stages of a student’s educational career (for example, workstudy programmes), since here, contrary to other disciplines, providing practice as a means of reinforcing and understanding theory is not seen as a primary goal. Research indicates that studen ts who have participated in service learning show better learning performance, more interest in the subject-matter, better problem-solving abilities and greater satisfaction with their chosen educational programme. The strategic value of service learning is not just for university students who gain an opportunity to learn and to put to the test the skills they have acquired or can acquire. It is also for the other organisational actors involved in the educational process, namely both community and institutions.While for the community, the value of having committed young adults as a resource lies in society’s increased ability to help the disadvantaged or those who need assistance which is affordable, the institutions benefit from voluntarism’s intrinsic value, which is its value in educating for citizenship through experience of local area, organisation and workings, thereby enhancing an understanding of opportunities, constraints and limitations involved in dealing wi th public affairs. Thus, local and national institutions can promote service learning in all situations where a university acts as an information clearinghouse bringing young students into contact with the associations that provide answers to the open questions of civil society. This contact creates learning opportunities for students, voluntary organisations find resources with the kind of educational background they need and the local community witnesses increased sense of civic responsibility, which is the hallmark of democracy. 8] As for the partner in the service learning that represents the community, the benefits of the involvement in this venture are: †¢ Achievement of the agency goals by utilizing students’ services, at no cost to the agency; †¢ Provision of additional support and help for community–based organizations; †¢ Assurance that students care about the well-being of the clients they serve; †¢ Offer of a new perspective on projects and provision of alternative solutions; †¢ â€Å"Recruitment† of life-long activist for the organization. †¢ Increased awareness of the potential resources that schools/colleges have to offer. On the other side, the benefits for the students are: Realization that they can make a difference within the community; †¢ Achievement of a greater understanding of course content by building a bridge between theory and it’s application in practice; †¢ Gain of new skills and leadership experience that will prepare students for future careers; †¢ Increased understanding of socials issues and create alternative solutions; †¢ Understanding of the importance of cultural diversity, while developing social responsibility; †¢ Acquisition of skills that promote cooperation while teaching and learning responsibility. Conclusion There are numerous community problems that could be solved with an active involvement of the community members, especially the y oung people.Students, whether in secondary or higher education, could be involved in interactive programs which aim at advancing their knowledge and its practical implementation in real-life situations. They gain an opportunity to learn and to put to the test the skills they have acquired or can acquire. For the community, the value of having committed young adults as a resource lies in the opportunities for improved quality of living in the community and structured contents of the social life. Since, there is no such a program in Macedonia, the educational institutions and the Ministry of education should seriously think about a reform of the educational system in the country in order to provide opportunities for service learning that would be beneficial for both the students and the society in which they live in.This reform would not just mean a change of the curriculum taught at high schools and universities, but a whole set of measures that go beyond the educational policy and f all under the umbrella of the social policy and some others policies, as well. References: †¢ Boyer, E. , 1990, Service: Linking School to Life in Kendall J. C. and associates (editors), 1990, Combining Service and Learning: A Resource Book for Community and Public Service (Vol. 1), Raleigh, N. C. : National Society for Internships and Experiential Education. †¢ Eyler, J. , D. E. Giles, J. , 1999, Wheres the Learning in Service-Learning? , San Francisco: Jossey-Bass. †¢ Hedin, D. , D.Conrad, 1990, The Impact of Experiential Education on Youth Development in Kendall J. C. and associates (editors), 1990, Combining Service and Learning: A Resource Book for Community and Public Service (Vol. 1), Raleigh, N. C. : National Society for Internships and Experiential Education. †¢ Honnet, E. P. , and S. J. Poulson, 1990, Principles of Good Practice for Combining Service and Learning in Kendall J. C. and associates (editors), 1990, Combining Service and Learning: A Resourc e Book for Community and Public Service (Vol. 1), edited by. Raleigh, N. C. : National Society for Internships and Experiential Education. †¢ http://www. servicelearning. org/what_is_service-learning/index. hp †¢ Maran, Daniela Acquadro, Giorgio Soro, Alessandra Biancetti, Tania Zanotta, 2009, â€Å"Serving Others and Gaining Experience: A Study of University Students Participation in Service Learning†, Higher Education Quarterly, Volume 63, No. 1, January 2009, pp 46–63. †¢ National Youth Leadership Council , 2008, K-12 Service-Learning Standards for Quality Practice, National Youth Leadership Council. †¢ Peirce, N. R. , 1992, Community Service for Students: Good for Them and the Neighbors, The Philadelphia Inquirer. †¢ Sigmon, R. L. , 1990, Service-Learning: Three Principles in Kendall J. C. And associates, 1990, Combining Service and Learning: A Resource Book for Community and Public Service (Vol. 1), edited by. Raleigh, N. C. : National Soc iety for Internships and Experiential Education. †¢ USA National and Community Service Act of 1990, 42 U. S. Code 12511; †¢ Witmer, Judith T. Carolyn Anderson, 1994, How to Establish a High School Service Learning Program, Alexandria, VA, USA: Association for Supervision ; Curriculum Development. [1] National Youth Leadership Council , 2008, K-12 Service-Learning Standards for Quality Practice, National Youth Leadership Council. [2] For example, if school students collect trash out of an urban streambed, they are providing a service to the community as volunteers; a service that is highly valued and important. When school students collect trash from an urban streambed, then analyze what they found and possible sources so they can share the results with residents of the neighborhood along with suggestions for reducing pollution, they are engaging in service-learning.In the service learning example, the students are providing an important service to the community AND, at th e same time, learning about water quality and laboratory analysis, developing an understanding of pollution issues, learning to interpret science issues to the public, and practicing communications skills by speaking to residents. They may also reflect on their personal and career interests in science, the environment, public policy or other related areas. Thus, we see that service learning combines service with learning in intentional ways. [3] USA National and Community Service Act of 1990, 42 U. S. Code 12511. [4] Witmer, Judith T. , Carolyn Anderson, 1994, How to Establish a High School Service Learning Program, Alexandria, VA, USA: Association for Supervision ; Curriculum Development, p 5 – 7. [5] Honnet, E. P. , S. J. Poulson. 1990, Principles of Good Practice for Combining Service and Learning in Kendall, J. C. nd associates (editors), 1990, Combining Service and Learning: A Resource Book for Community and Public Service (Vol. I), Raleigh, N. C. : National Society for Internships and Experiential Education. [6] Witmer, Judith T. , Carolyn Anderson, 1994, How to Establish a High School Service Learning Program, cit. , p. 9 – 11. [7] http://www. servicelearning. org/what_is_service-learning/index. php [8] Maran, Daniela Acquadro, Giorgio Soro, Alessandra Biancetti, Tania Zanotta, 2009, â€Å"Serving Others and Gaining Experience: A Study of University Students Participation in Service Learning†, Higher Education Quarterly, Volume 63, No. 1, January 2009, pp 47, 48.

Outlining your argument Essays

Outlining your argument Essays Outlining your argument Essay Outlining your argument Essay The NY Soda Ban can be viewed in many different ways with many different understandings. Some people view the Soda Ban as a good thing, while others see it as just another restriction. Body Part I al. State your claim a. The NYC Soda ban is not as bad as it may seem, and in fact it may prove to be a good thing; it shows the public that the soda ban was implemented for a better cause Ill. Point A A. Make your first point a. The soda ban can help save the lives of obese people by preventing them from doing more harm to their bodies B. Support your first point a. Not allowing people to buy ignoramus sodas will help reduce the amount of sugar and harmful materials put into a humans body IV. Counterpoint A. Present first counterpoint a. The NYC Soda ban is a bad idea, and wouldnt be in the best favor of the people; they think the soda ban is only tying to limit the citizens freedom. B. Support first counterpoint a. Instead of thinking of the healthy benefits of the soda ban, people will only think of being controlled more and forced to do more things. V. Rebuttal A A. State first rebuttal point a. Some may view this ban in different ways. Some people think about the health benefits. Some people think about the government restricting us more. Others just think that they can get around the ban by spending more money and buying two sodas. IX. Conclusion a. No matter what there is going to be different sides and views of the soda ban. Whether you believe it is for the betterment of our country or only trying to control the people more, the soda ban is real and is a part of this country.

Pure Country and Stereotype Movie Review Example | Topics and Well Written Essays - 750 words

Pure Country and Stereotype - Movie Review Example Stereotype denotes simplified and fixed image of all members of a culture or group. Stereotypes are often based on race, religion, ethnicity, age, gender, and national origins (Stereotypes 2006). In Pure Country, Dusty is the stereotypical country musician-with a big hanging beard and ponytail. In today's modern thinking, mentioning the word country musician would paint a picture of a man with his long hair tied in ponytail and big beard clutching a stringed instrument. This stereotype emerged from the image of popular country musicians like Willie Nelson. This depiction of country musician has a very interesting history. Country music is an integration of the music types in the Southern America including traditional music, Gospel music, Celtic music, blues, and old time music (Peterson 1999). Before the term "country music" is coined and is used to denote to this amalgam, country music is more popularly known as hillbilly music because of its Southern American origin (Peterson 1999). Hillbilly became derogatory as it denotes the stereotypical dwellers of the rural and mountainous areas of southern Appalachia who are described as "free and untrammeled white citizen of Alabama, who lives in the hills, has no means to speak of, dresses as he can, talks as he pleases, drinks whiskey when he gets it, and fires off his revolver as the fancy takes him" (Harkins 1900). Thus, a country musician being an unprofessional one is the typical hillbilly who thrives in the mountain where shaves and barber shops are unpopular. On the other hand, the story of Pure Country is reflects the romance that viewers would want to get from a love story. The movie revolves on the typical plot that the life of a celebrity is empty without finding true love. In the movie, Dusty is a very popular and accomplished musician yet there is emptiness in his heart. It shows the stereotype that celebrities do not find fulfillment in fame and money. It clearly portrays the sad realities which are not captured by the limelight. In the present world, the life of celebrities has been exposed giving the audience a glimpse of what really happens in the life of showbiz personalities. The emergence of this stereotypical depiction of a celebrities' life is the product of the realities in show business. Britney Spears sings it clearly "She's so lucky, she's a star but she cry, cry, cries in her lonely heart thinking, if there's nothing missing in her life then why do these tears come at night." This stereotype portrayed in the movie bridges the gap between audience and celebrities by stressing that fame does not bring the complete happiness that an individual desires. In a positive way, it enables audience to appreciate the things that they have like family and loved ones instead of aspiring to be admired by fans. The stereotypes explored above are being taken advantage by business organizations to profit in their operations. Country music artists are to depict a stereotypical hillbilly-big beard and long hair. On the other hand, some companies stress the beauty of being a simple individual with family than someone who is rich and famous. An example of another movie with this theme is Family Man which starred Nicholas Cage and Tea Leonie. Stereotypes often hinder society from seeing what is really there, but this

The relationship between Human and Nature Dissertation

The relationship between Human and Nature - Dissertation Example The Eastern and Western architecture are largely influenced by the religions dominant in both regions. Western religions, which include Christianity, Judaism, and Islam, as well as Greek and Roman Empire influences, apply their beliefs based on congregated prayer where the community usually participates in praise and other religious rituals (Cooler, n.d). Such practice often calls for space where a congregation can gather and listen to teachings from religious leaders. In effect, a speaker would have to face the followers in order to be seen and heard. The speaker would therefore have to be situated at the front of a space, not at its centre because those behind may not be able to hear him and may not be able to participate fully in the religious activity (Cooler, n.d). A rectangular space with a podium at one end may therefore serve better purposes for worship within the western religious setting. While the circular forms of worship sites as in the formations seen at the Stonehenge, these sites did not last as a main forms of worship sites (Cooler, n.d). Japanese architecture The impact of Japanese architecture to architecture in general is very much significant. It includes both religious and non-religious tones and themes. For a long time, Japanese architecture has mostly been based on Chinese influence (World Translation Center, 2014). However, differences between their styles have been noted throughout the years, with a significant difference being that in Japanese architecture, people usually sat on the floor, with Chinese architecture including chairs to sit on.

Social Problem In Jakarta

Social Problem In Jakarta Nowadays in Jakarta, there are many problems that trouble the civilians in Jakarta. Since Jakarta is the Central of Indonesia and have the biggest population, we must care and protect each other because we are living in the same city. Many factors which cause damages in all areas, these problems are high level of pollution which makes the environment dirty and spread out some dangerous diseases. The next problem that sometime causes death is poverty because the poor people who cannot afford to buy some food are forced to starve to death, or maybe they couldnt get medication for their sickness. These problems interest me to observe and study about these things. I would like to help make Jakarta, a better place for the citizens of Jakarta itself. There are a lot of problems are happening here in Jakarta, like flood, poverty, etc. These problems create a bad image in the world; moreover the problems are caused by us. We cant deny that all these problems are difficult to solve. Everyone should work together, and to realize the urgent need them. The government should issue strict rules and regulations, and to fully bind them, so that it wont be easy to broke Poverty The Poverty rate in Jakarta is very high. Poor people scattered in many places. The number of the population in Jakarta is way too high compared to job vacancy or job opportunities. This lack of job vacancy causes unemployment to rise beyond prediction. The unemployment causes difficulty for the people to raise their living. Some of them are lazy to work, but the rest of them still want to work. The people who want to work, some of them dont have the chance because the problem in their education level. Maybe their parents dont have enough money to send them to school. This lack of education could cause many troubles. Starts from crime, some of them are depressed because they cant have a job, they might steal from the other, and furthermore they would kill the person to get money if it is necessary. But not all thieves are poor people and lowly educated person, but some are lazy and want to make money faster in the wrong way. These thieves wouldnt be tolerated in the society because these law breakers risk other peoples lives. These thieves become thief not because of their own will, some of them HAVE to be thief to live their life, they cannot think of any other way to get money in the right ways. They are too depressed and cant even think about it. Next its about beggar, too many beggar in Jakarta, they are countless. In each traffic light you will see them, and maybe you will get shocked because most of them live in the traffic sidewalk, not one, but the whole family live in there, can you imagine that? The worst thing in there is that there are some ungrateful parents send their son or daughter to be beggars. And there are people which collect the children by renting them and make the children work for them, being a beggar in the street. And if they cannot make money, these people who rent these children will give punishments to them. These punishments are harsh ones, such as slapping, punching, kicking, and even break their leg or hand in order to attract the sympathy of the people, so that these people would give money to them. However, whatever type of begging is not good, because people could find work if they really desire it. And the last is about people who are dying, they cannot get money for themselves, maybe some of them have to search foods in garbage dump, which possibly contains various kinds of diseases. They cannot buy medicine to recover themselves, once they are contaminated by these diseases. And they just wait about the death time. Some people are suffering and they died because of it. We know the government have started to find the solution and they have started to move. They have to make regulations about these problems in Jakarta, about people whose caught do crime will be send to the jail and must pay some value of money, about the beggar and place them in one place to take care of them, and about the children who dont have parents, those poor people too. The government should take care about them. The poverty in Jakarta is very easily noticed, those beggar in the street. They appear in nearly each and every sections of Jakarta. The fact that we are rich, but we cant protect whats rightfully ours. Like those islands claimed by the other nation, not to mention our sea territories, if only the government works harder, we wont have lost those territories. Our country is not supposed to side with the businessman, our nation fund the companies which as an equity already. When this occurs, a huge amount of money is spent for nothing, and some of them simply go to corruptors pocket. Our country is supposed to facilitate the poor-middle economic class society, so that they can live up, and improve their living Facilitating the poor-middle economy class society is a key to our success, if we could send these people to start a new life in those island which stolen already, the other nation wouldnt have disturb our complete nation. This solution can hardly be treated as a project, this solution is not meant to isolate the poor, but to give them chance of a new life. If the economy of Indonesia is strong, there is no doubt that we are secured and no other countries would dare to disturb us or to steal anything from us Corruption In the dictionary there are six definitions of Corruption. There are: Lack of integrity or honesty (especially susceptibility to bribery); use of a position of trust for dishonest gain in a state of progressive putrefaction Decay of matter (as by rot or oxidation) Moral perversion; impairment of virtue and moral principles Destroying someones (or some groups) honesty or loyalty; undermining moral integrity Inducement (as of a public official) by improper means (as bribery) to violate duty (as by committing a felony) The word corruption is fairly common here in Indonesia, particularly in the government of Indonesia. We can define Corruption as taking something from someone which doesnt belong to you. It is not exactly stealing; the difference is that Corruption is not always known or visible. The person who steals is called thief and who corrupts are called corruptor. The act of the thief like stole money from the bank, hijacking, etc. thats an open crime and we can see it. Its different from corruptor they not like thief. The acts are different. For example: their boss gives them $100 to deliver to the hospital. But they allocate or take some of them, for instance $10; maybe not all knows because they take the money hidden or invisible. Most of the person who are doing corruption that they have given the trust from their boss or the other so they can do things like that. In Jakarta the word Corruption is familiar to most of the people; they know that Corruptions happened everywhere, by everyone, in everything. For instance, you father give you 100.000 to buy one pair of shoes, and that shoes cost for 50.000. You must return 50.000 to your father but you just return 25.000 and you say that the cost of the shoes is 75.000 because you want spend the other 25.000 for the other things. That is the simple example of corruption which happened in here, for simple things, and for little amount of money. Those things happened in the government too. The differences are the size of the corruption with huge amount of money. Thats why KPK (Komisi Pemberantasan Korupsi) is created. The KPK itself have their own problem. Sometimes they work very well, but sometimes not. I dont know why the people who do Corruption in the Government do Corruption. I thought they have good salary, but why they still do Corruption. Are their salaries not enough for them? I never see th e governmental people lack of money. Maybe this is because their nature. Human never satisfied of everything. They have got high salary, but they still want get money, in the wrong way. Why they dont think to invest their money to business, and whatever in the right way. The people in the government must concern about the society. The society chooses them to be government official. And they should work to help the society. But how if they still doing Corruption, that will make disadvantages for the society. They must change their own way of thinking. The connection between Corruption and the fifth Principle As we know, corrupt mean taking something which not belong to you and disadvantages the other people. The fifth principle (Social Justice in Indonesia) is against the corruption. Just say about the governmental corruptor. They take something that making disadvantages to the society. They took money which not belongs to them. They dont care about that. They just need money. That is against the fifth principle. There isnt justice in there. They can do that corruption because their job in the governmental, the missing their job. They have job in government so they got more chance to do corruption. It is not very good. They dont even thinking about the people who doesnt have anything. Cant afford food for them. I think the peoples who work in governmental is have education background and have studied about Pancasila, so they must know about that, about do corrupt is not good, but still they do corruption. How if they still like that? They not are being a good example for the society. They didnt want to improve the Indonesia. They dont care about that. Too selfish and just think about the ir own needs. Traffic Jam Next about Traffic Jam. Traffic jam happened in many places in Jakarta. Particularly in the morning, when the student and the worker go to their school and office. The traffic jam happened because too many private car in Jakarta. I think the government should take care about it, they must control it. They can look from the other countries. Making the tax of the Vehicle high. So less people will use private car. In our transportation system, the problem is not only too many cars, the problems are the maintenance of the traffic light, the government is very unconcerned about his problem, if one is broken, itll take more than a month for the government to deal with it. The traffic jam is not governments responsibility; its all of the civilians responsibility Pollution Next is about pollution, about air pollution. Many things that causes air pollution. Start from the factories, the waste disposal. The waste is smoke, black smoke. Next from the vehicle. Many cars in Jakarta are not use properly. I mean the Car is supposed to use just for 5 years but they use it more. And they car which not take care by the owners. They didnt change the oil, did not tune-up the car. That can cause air pollution. Those cars will produce black smokes The car producers dont concern about the environmental balance, they only concern income, interest, revenue, and anything connected with money, in short economic factor. We are not blaming the car producer; this case isnt problem for them. However the government should concern about this, by rising private car tax, so that the producer would reduce their productivity. There are two things we should do; the first thing is not to extent the licenses of old cars, because old cars used to make more pollution compared to the new ones. This method is going to be applied by the government. The second method which is to help the consumer to regenerate their cars is going to be done by the producer itself Dangerous Waste The household waste which is simply thrown to the river is a problem, however its not so dangerous compared to the factorys waste, if the factorys waste is thrown to the river, the river might be poisonous, same thing goes for the hospital waste. There are a lot of reports of these threatening waste, but the government remains immobile The waste from the hospital is most dangerous, because its from there the deadly viruses flow to the rivers, rivers in which poor people used for bath, drink, and to wash dishes and clothes. These waste supposed to be allocated in the right way, if this pollution keeps happening, it will kill more people. Disease Because pollution happened everywhere, there is a big chance that it will cause diseases, mainly breathing diseases, such as TBC, which is one of the most deadly diseases. This pollution also caused the pollution of the water, it can also infect the land, so that, the land will became dysfunctional. Global Warming Global Warming happens because of the dangerous smoke which is mainly produced by factory and vehicles, especially cars and motorcycles. These gases are more than capable to destruct the ozone layers. Moreover these gases can cause diseases, mostly breathing problem, like cough, or lung failure. The ozone layer is very important because it is protecting us from the ultraviolet ray produced by the sun. Which means the earth is getting warm each and every second. The warming of the earth affects the ices in both poles, they melt faster than predicted, which means the sea level will increase drastically, the whole world is going to drown. Less Planting This lack of green planting reduces the green areas in the city which is the heart of the city. Because plants inhale CO2, which is a polluted gas, in the afternoon, and exhales oxygen, which is the gas we are breathing with, in the night. These plants are also able to absorb water to prevent flood. Flood (No Respiration Area) Because we lack of plants and trees causes lack of respiration are, so when its raining, there is no respiration, if the rain is getting harder, it may causes flood, which inflict great damages and loss everywhere and in every sector Too Many Rubbish Rubbish is one of the biggest problems in Jakarta. There are not enough spaces for the overflowing rubbish. What is worse is that the citizen of Jakarta doesnt realize the importance to keep the environment clean. People simply throw their rubbish anywhere, anytime, which will mess everything up. We should educate our children not to litter everywhere they like, they should put the trash into the trash bin. Littering properly is a must, in order to prevent flood and unhealthy environment. Because the environment is dirty, diseases are likely to spread. We cant deny that the trash wasted by the citizen of Indonesia is too much, what makes it even messier is the insufficient space to gather the trash. In order to solve this space problem, we have two solutions; the first is to burn all the trash, or to recycle them. However several parties have wrongly used the term recycle to their own advantages. For example, they recycle safety rubber into a chopstick cover. This is of course an unh ealthy thing to do, the viruses and bacteria from the condom would spread. Government should help and supervise the process of recycling, so that no one would break the law, and corrupt the environment. Especially for those who unaware of the environment. Clean Water Clean Water citizen of DKI Jakarta, will continuing to need clean water, in order to fulfill the needs of drinking and cooking. The clean water which supplied by PAM Jaya is not enough because there are some problems; In the south of Jakarta still need clean water seller to supply to the citizen which lack of water to drink and to cook. In the rain times, my central city Jakarta and the other places seems to have much water. More if the flood came, the water seen in everywhere. The rivers full of water. But, there question about that: Can that water be consumed by the people; because, according to the experts, the water in the river or water from the flood had been contaminated many kinds of bacteria. Water of the river in the central city has been proved full of Koli bactery that came from feces. Millions people of Jakarta and near Jakarta daily have a bad behavior to throw the garbage or Pee and Poo in the rivers. There are thirteen rivers that come from the north of Jakarta bearing viruses, and many other dangerous substances. The river is wrongly used as a garbage dump. Conclusion The conclusion is we and all the people expect no one must make awareness for them to build and make a good behavior to not litter, etc. And be social and dont be too selfish to just care about yourselves. Because human is social creature that need the others to live and to fulfill the needs. Care about the others too. Care about yours environment. Care about your Country. Care about your City. Care about Jakarta.

Data Collection Essay

* The Rough was excluded during the calculation of the mean as the rough was a trial to indicate the general whereabouts of the end point, which is inaccurate of the exact end point. Table 2. Observations collected during the experiment. Table contains observations which were recorded during each trial of the experiment. Trials Observations Before trials * When water was added to the crystals of oxalic acid, it dissolved almost instantly with a light stirring of the beaker. Rough * When two drops phenolphthalein was added to the solution of sodium hydroxide, the solution turned pink. * After adding about 20.8dm3 of oxalic acid into the sodium hydroxide solution, while swirling the conical flask, the solution turned completely clear – the oxalic acid was filled up to 21dm3 to have a rounded rough end point to work with. 1 * When two drops of phenolphthalein was added to the sodium hydroxide solution, the solution turned pink. * After adding about 20dm3 of oxalic acid solution, while swirling the conical flask gently, each drop of oxalic acid solution began to turn the pink solution slightly clear. * After about 20.6dm3 oxalic acid solution was added, the pink solution turned completely clear. 2 * Two drops of phenolphthalein was added to sodium hydroxide solution, producing a pink coloured solution. * After about 20dm3 of oxalic acid solution was added, each drop began turning the pink solution slightly clear. * After adding around 20.4dm3 of oxalic acid solution, the pink solution turned completely clear. 3 * Two drops of phenolphthalein was added to the sodium hydroxide solution, turning the solution in the conical flask pink. * After adding about 20dm3 of oxalic acid solution, each drop began turning the pink solution slightly clear. * When about 20.3dm3 of the acid was added, the pink solution turned completely clear. Data Processing 1. Write an equation for the reaction. (COOH)2 + 2NaOH –> 2NaCO3 + 2H2O 2. What amount (in moles) of NaOH is present in 20.0 cm3 of 0.097 mol dm-3 sodium hydroxide solution? c = n/v c = 0.097mol dm-3 à ¯Ã‚ ¿Ã‚ ½0.001 = 0.097mols à ¯Ã‚ ¿Ã‚ ½ (0.001/0.097 x 100%) = 0.097mols dm-3 à ¯Ã‚ ¿Ã‚ ½1.03% v = 20.0cm3 à ¯Ã‚ ¿Ã‚ ½0.04 = (20.0/1000) à ¯Ã‚ ¿Ã‚ ½ (0.04/20.0 x 100%) = 0.020dm3 à ¯Ã‚ ¿Ã‚ ½0.2% n = ? n = c x v n = 0.097 à ¯Ã‚ ¿Ã‚ ½1.03% x 0.020 à ¯Ã‚ ¿Ã‚ ½0.2% n = 0.00194 à ¯Ã‚ ¿Ã‚ ½ (1.03 + 0.2)% ? n = 0.00194 mols à ¯Ã‚ ¿Ã‚ ½1.23% 3. What amount of oxalic acid was present in the average volume required to react exactly with the sodium hydroxide solution? Using the molar ratio of 1:2 for acid : base respectively: 0.00194 à ¯Ã‚ ¿Ã‚ ½1.23% / 2 = 0.00097 mols ? amount of oxalic acid present = 0.00097 mols à ¯Ã‚ ¿Ã‚ ½1.23% 4. What amount of oxalic acid was present in your 250 cm3 volumetric flask? Concentration of acid in 250mL is the same as the concentration of acid in 1L. Therefore the concentration of acid in 1 dm-3 of acid solution is the same as concentration of acid in 250mL: c = n/v c = 0.0119à ¯Ã‚ ¿Ã‚ ½2.03% / 0.25 à ¯Ã‚ ¿Ã‚ ½(0.15/250 x 100%) c = 0.0476 à ¯Ã‚ ¿Ã‚ ½ (2.03+0.06)% ? c = 0.05 mols dm-3 à ¯Ã‚ ¿Ã‚ ½2.09% (concentration of acid) c = n/v 0.05à ¯Ã‚ ¿Ã‚ ½2.09% = n / 0.25 à ¯Ã‚ ¿Ã‚ ½0.06% 0.05à ¯Ã‚ ¿Ã‚ ½2.09% x 0.25à ¯Ã‚ ¿Ã‚ ½0.06% = n ? n = 0.0125 à ¯Ã‚ ¿Ã‚ ½ (2.09 + 0.06)% ? moles of oxalic acid in 250mL solution = 0.0125 mols à ¯Ã‚ ¿Ã‚ ½2.15% 5. What is the mass of one mole of oxalic acid? n = m/MM MM = m/n MM = 1.5g à ¯Ã‚ ¿Ã‚ ½0.02 / 0.0125mols à ¯Ã‚ ¿Ã‚ ½2.15% MM = 1.5 à ¯Ã‚ ¿Ã‚ ½(0.02/1.5 x100%) / 0.0125à ¯Ã‚ ¿Ã‚ ½2.15% MM = 120 à ¯Ã‚ ¿Ã‚ ½(1.33+2.15)% MM = 120 à ¯Ã‚ ¿Ã‚ ½3.48% m = n x MM m = 1 x 120à ¯Ã‚ ¿Ã‚ ½3.48% ? mass of one mole of oxalic acid = 120g à ¯Ã‚ ¿Ã‚ ½3.48% 6. How many molecules of water of crystallisation are present in one mole? MM of (COOH)2 = 2(12.01 + 32 + 1) = 90.04 MM of H2O = (2.02 + 16) = 18.02 (COOH)2.xH2O = 120g à ¯Ã‚ ¿Ã‚ ½3.48% ? 90.04 + 18.02x = 120g à ¯Ã‚ ¿Ã‚ ½3.48% ? 18.02x = 120g à ¯Ã‚ ¿Ã‚ ½3.48% – 90.04 ? 18.02x = 29.96à ¯Ã‚ ¿Ã‚ ½3.48% (/18.02) ? x = 1.6626à ¯Ã‚ ¿Ã‚ ½3.48% ? Molecules of water of crystallisation = 1.66à ¯Ã‚ ¿Ã‚ ½0.06 Conclusion and Evaluation Discussion 1. Estimate the degree of uncertainty in your readings using the balance, the volumetric flask, the pipette and the burette. How accurately can you quote your answer? Balance = à ¯Ã‚ ¿Ã‚ ½0.02g Volumetric flask = à ¯Ã‚ ¿Ã‚ ½0.15mL Pipette = à ¯Ã‚ ¿Ã‚ ½0.04cm3 Burette = à ¯Ã‚ ¿Ã‚ ½0.15cm3 The equipments used were relatively accurate as the uncertainties compared to the collected values are small. 2. Compare your answer with the correct answer and work out the percentage error. Percentage error = [(experimental value – actual value) / actual value] x 100% = [(1.6626 à ¯Ã‚ ¿Ã‚ ½3.48% – 2) / 2] x 100% = 16.87% à ¯Ã‚ ¿Ã‚ ½1.74% 3. Suggest any other reasons for possible error. Other reasons for possible error include the uncertainty of equipments, human errors and mistakes, possibility of contaminated solutions, air bubbles and transference of solution between equipments. This experiment was conducted to find the ratio of water in hydrate oxalic acid crystals. This included calculations of the theoretical and experimental values for the ratio of water in the hydrate oxalic acid crystals and the percentage errors of values compared. The equation for the reaction between the sodium hydroxide solution (NaOH) and the oxalic acid solution ((COOH)2) was worked out, with the product being a salt (NaCO3) and water (H2O). As the oxalic acid solution is a dibasic acid solution, the reaction ratio with sodium hydroxide is 1:2. The amount of NaOH, in moles, was also calculated by multiplying the concentration of the sodium hydroxide solution and the volume of sodium hydroxide solution used. The equation c = n/v was used to calculate this. The result was 0.00194 moles of NaOH in the sodium hydroxide solution with an uncertainty of à ¯Ã‚ ¿Ã‚ ½1.23%. The amount of oxalic acid presented in the average volume required to react exactly with the sodium hydroxide solution was also calculated; by dividing the moles of NaOH (0.00194à ¯Ã‚ ¿Ã‚ ½1.23%) by 2, based on the 1:2 reaction ratio stated before. The result was 0.00097 moles with an uncertainty of à ¯Ã‚ ¿Ã‚ ½1.23%. The amount of oxalic acid present in 250cm3 was also calculated. The concentration of acid in 250mL is the same as the concentration of acid in 1L, therefore, the concentration of acid in 1dm-3 of the oxalic acid solution is the same concentration as the acid in 250mL. With this understood, the equation c = n/v was used once again. The ‘concentration’ was first calculated by dividing the moles of NaOH by 0.25dm3. The result (0.05mols dm-3 à ¯Ã‚ ¿Ã‚ ½2.09), was used in further calculations to determine the moles of oxalic acid by multiplying the previous calculated concentration (0.05mols dm-3 à ¯Ã‚ ¿Ã‚ ½2.09) with 0.25dm3, resulting in the moles of oxalic acid in the 250mL solution as 0.0125mols à ¯Ã‚ ¿Ã‚ ½2.15%. This value was used in the calculation of the mass of one mole of oxalic acid. The equation n = m/MM was used in this calculation. The MM (molar mass) was first calculated, dividing the mass of oxalic acid crystals by the moles of oxalic acid (1.5 / 0.0125). The mass (m = n x MM) was calculated with the result of this (1 x 120à ¯Ã‚ ¿Ã‚ ½3.48%), resulting in the mass of one mole of oxalic acid being 120à ¯Ã‚ ¿Ã‚ ½3.48%. Finally, the molecules of water of crystallisation presented in one mole were calculated. This was done by using the mass of one mole of oxalic acid (120à ¯Ã‚ ¿Ã‚ ½3.48%), subtracting the MM of (COOH)2 (90.04) from it and dividing the result by MM of H2O (18.02). The final result of the number of molecules of water in crystallisation equalled 1.66 with an uncertainty of à ¯Ã‚ ¿Ã‚ ½3.48% or 0.06. With this final result, the percentage error was calculated, being 16.87%à ¯Ã‚ ¿Ã‚ ½1.74%. All the uncertainties within the values used were calculated into percentage through dividing the uncertainty by the value and multiplying it by 100%. The uncertainties were converted into percentages before doing calculations were done. There were several limitations found during this experiment which would have been the cause of an inaccurate final result – the variation between the theoretical value of 2 and the experimental value of 1.66à ¯Ã‚ ¿Ã‚ ½0.06. These limitations include the uncertainties of the equipment, human errors and mistakes, possibility of contaminated solutions, air bubbles found in solutions and the transference of solution between equipments. The significance of these errors and the improvements are listed in the table below. Limitations Significance Improvements Uncertainty of equipments Uncertainties were obtained during the experiment through the use of equipments. The inaccurate recording of data would have affected the results in the end. Eg. The readings on the electronic scale weren’t fully stable and consistent at one value, it varied – increasing and decreasing slightly. In the case of the electronic scale, it was suggested that the variation in weight value was due to the air-conditioning blowing down on it. The air-conditioner could be turned off to reduce the uncertainties and variations. Students could also prevent themselves from breathing heavily down onto the scale while measuring, this could have contributed to the variation as well. Human errors and mistakes Mistakes could affect the outcome and accuracy of results. Eg. While adding water into the volumetric flask to dissolve the oxalic acid crystals, a student accidentally added a little too much, over the 250cm3 that was intended. This would have over diluted the oxalic acid. This could have been avoided through patience while adding the water into the volumetric flask. This could also have been done slowly and carefully, probably using a pipette towards the end – at the 250cm3 mark. Reading the measurement of the pipette, burette and volumetric flask could have been inaccurate, causing results to be inaccurate and in turn affecting the calculations. Inaccuracy could have been due to improper way of reading the measurement. Students should have bent down slightly with the measurement at eye level. Student`s heads should not be tilted but level with the equipment as well. The measurement should also be read at the parallax, not above or below it. Possibility of contaminated solutions The experiment was conducted with the use of several different solutions. These solutions could have accidentally been mixed in with each other, causing the solution to be contaminated. The results obtained due to this could have been inaccurate, affecting the final results. Being careful with the solutions used would help avoid this. Using clean equipments for each different solution, making sure the solutions that are not meant to be placed together do not get mixed with each other. After the use of some of the equipments, they were to be washed and reused for another solution. The equipments were not dried before being used again; this could have diluted the solution and contaminated it. Drying the equipment each time after it is washed/cleaned would prevent access water and dilution of solutions. Air bubbles When transferring the dissolved oxalic acid into the burette, there were some tiny air bubbles. This would have because the measurement to be inaccurate as the air bubbles would have caused the reading of the solution to be greater than it actually is. Over time when the bubbles removed itself from the solution which would have caused a decrease in solution. The inaccurate measurement reading would have affected the final results of the experiment. The burette could have been left alone for awhile to allow the bubbles to float to the top. Whatever the amount the bubbles made up for, fill the burette up again with the use of a pipette. Transference of solution between equipments When transferring solutions between two or more differing equipments would have caused an increase of decrease in measurement. An inaccurate amount of solution would have affected the results or recorded data. When using a funnel during the transference of solution into the burette, it caused some increase in the desired amount. This is due to the tip of the funnel having some drops of solution left in it and when the funnel was removed, the movement could have caused those drops to drop into the burette, causing an increase in amount of solution. This could be prevented by either slowly removing the funnel or using the funnel up to a certain mark, remove it and fill up to the desired amount with the use of a small pipette – drop by drop. When using the 20mL pipette to transfer the sodium hydroxide into the conical flask, the tip of the nozzle had a drop that was tempted to drop out of the pipette. Avoid touching the sides and move the pipette over the flask slowly would reduce the chances of it dripping out and altering the volume of solution. A small amount of the solution was also stuck at the tip of the nozzle after being emptied. By touching the tip to the side of the flask would help that tiny bit of solution flow out. If possible have the nozzle flat on the side of the flask, this would allow it to flow out smoothly. To avoid or reduce these significant errors, these solutions and improvements should be taken into consideration during future repetition of this experiment. The experiment overall was invalid. Though the values in data collection may have been to a 0.10cm3 difference, the final calculation of the percentage error, 16.87%à ¯Ã‚ ¿Ã‚ ½1.74%, was much greater than the desired 1% causing the experiment to be invalid.

Business Research Methods -Starbucks Essay

Starbucks Coffee Company originated in 1971 as a small coffee house in SeattleWashington. Over the years, Starbucks has grown into a global company offering its exclusive brand coffees in domestic and international markets. Unfortunately in recent years, increased competition and market saturation has caused the company to re-evaluate its business strategies often leading to the closure of many of its stores in many recently expanded areas. This business problem and optional proposal is designed to address the issues Starbucks is facing as a result of the increased competition and market saturation in the coffee industry. Using statistics to remedy the issue, Team C will develop a hypothesis to study using an appropriate sample pool as well as primary and secondary data sources. The outcome of the research will result in a final recommendation related to the problem and the hypothesis that was tested. Subject ProblemIncreased competition and market saturation has caused Starbucks Coffee Company to reevaluate its business strategies in order to eliminate the closure of many of its stores in recentlyexpanded areas. Consumers are feeling the prices in their pocket and are mindful of the next dollar they spend. Dependent and Independent VariablesA recent slump in sales and revenue has forced the coffee powerhouse company Starbucks to close several hundred stored over the last year and upcoming moths. The new sales plummet will be the dependent variable in our research of the independent variables and their effect of the overall sales. When looking at Starbucks many recent events can be attributed to its sales drought such as the huge unemployment which can be defined as our independent variables. The first independent variable to consider is the over saturation of Starbucks’s locations across the country. Each Starbucks location needs a certain amount of profit to stay open, thus several locations will have to resort to closing their doors. With Starbucks popularity early on it opened the door for other competitors such as  McDonald’s to serve a premium roasted ice coffee for a cheaper price. Also with the gas prices being steady and the economy trying to rebuild itself from this financial state it doesn’t seem economically to purchase a $4-$8 cup of coffee when you can get a similar product from McDonald’s or your local convenience store. Populations of InterestsThe two populations of interest that Learning Team C will be focusing on will be the consumers for cold coffee. The cold coffee market has grown with Starbucks being on the higher end and McDonald’s cold coffee being on the lower end of the market. We will show the comparison of these two companies’ consumers and how the overall market has been effective by the economy. Proposed Sources/Resources for Data CollectionFor a primary research source for Starbucks, data can be collected from market surveys,teleconferencing interviews, consumer questionnaires and focus group sessions by directlycontacting customers. Other information can be derived from sampling techniques and statisticalmethodologies which are documented to be 1 percent of the market profitable value. Secondaryresearch sources are in the form of data which has already been collected in preceding researchstudies. Examples include reports, press released articles, and initial market research projectsthat eventually arrive at a conclusion, governmental agency studies, and trade associations. Sampling methods to be used in researching the two hypotheses will be in simple random sampling and cluster sampling. Samples of customers will be asked to take a survey in different regions and areas of the market. The samples will include an assortment of populations including various age, race, career and education levels. Primary and Secondary DataPrimary resource data includes Starbucks’ mission statement that indicates â€Å"Our Commitment to Being a Deeply Responsible Company Contributing positively to our communities and environment is so important to Starbucks that it’s one of the six guiding principles of our mission statement.† (Starbucks, 2008) The effort that Starbucks exudes is a  positive one and working together with each employee helps them to create the above-average approach that they are known for. Analyzing surveys that were generated at the local Starbucks indicated that even though the price of Starbucks has rose in price, consumers are still willing to buy that product, especially when a competitor like McDonald’s sells it, as long as it bears the name Starbucks. The observations that have been analyzed are that Starbucks is known for providing a relaxing experience which can rival those of fast food restaurants. Starbucks has been known to modify their stores to embrace the coffee experience to entice consumers from every walk of life in local communities and throughout the world. â€Å"One of the benefits of combining primary research with secondary research is in the area of data triangulation. Data triangulation is when a piece of data, a finding, or a generalization is able to be verified with several different research methods.† (Driscoll, 2006) For example, when conducting a study on how many college students drink Starbucks coffee, results indicate that â€Å"Coffee drinking appears to be on the rise, and this might not be a fad. The Dallas Morning News recently wrote an article about a specific new trend in cold coffee. In a Sept. 4 article, staff writer Teresa Gubbins says we have a â€Å"love affair with hot coffee.†(Cooper, 2003)In this experiment, of the students interviewed, 57 percent of them reported to be coffee drinkers. Fifty-five percent had not been regular coffee consumers before college, and admitted they picked up the habit once they arrived at SMU. Because college is such a drastic change in atmosphere, schedules, class loads and stress, many students rely upon coffee as a solution to get them through the day. â€Å"I started drinking coffee because I cannot stay awake in class without it,† sophomore Shunta Richardson said. Fifty-nine percent of students said they prefer Starbucks coffee. â€Å"I drink Starbucks coffee because there are so many stores all around the country. No matter where I go I can trust that my favorite drink will be there,† junior Tyler Torres said. â€Å"(Cooper, 2003)Using secondary data sources, it is necessary to look at what kind of future Starbucks is facing. They also need to ask themselves some questions,  such as should they launch new products considering the trend of the health conscious? How will Starbucks market new products and continue to keep the price down? Starbucks must also look at the demographics of the target market to ensure the validity of concern. Starbucks must also research and use forecasting in an effort to predict future revenue. â€Å"Forecasting long-range predictions are essential to allow sufficient time for the procurement, manufacturing, sales, finance, and other departments of a company to develop plans for possible new plants, financing, development of new products, and new methods of assembling.† (Lind, Marchal & Wathen, 2004)Sample SizeStarbucks has become a well-known company for selling the highest quality coffee beans and best tasting coffee products around the world. Starbucks was one of the first companies to realize that the real money to be made was in beverage retailing, not just coffee beans. What makes Starbucks coffee stands out from the other corporations is the roasters of Starbucks coffees are extensively trained for one year before they start the production of the coffee. Starbucks is the only competitor in the coffee market that has a recognized brand image. Starbucks have introduced gourmet flavored decaffeinated coffees as well as specialty flavors and whole bean coffees for their faithful coffee drinkers. Starbucks stores operated in most metropolitan areas of the United States and have a direct mail business to serve customers in every state. One of Starbucks competitors for the premium roast coffee is McDonalds which they offer a similar product for less than the cost of Starbucks. This has posed a problem for a great deal of Starbucks retailers because customers these days are very conscious of their spending habits and figure why pay the cost of Starbucks when they can get the same product from McDonalds for a lesser cost. The sample sizing consisted of a group of 100 which the first group of 50 is Starbucks customers and the other 50 were McDonald customers. Customer surveys are one of the tools that can quantify the process and use of such tools are important to determine the need for a product and changes. The surveys can measure whether or not the marketing plan is effective, or if it needs to be repackaged and delivered in a different fashion. The initial choice of a quick, yet descriptive questionnaire is paramount to  gather needed information. Starbucks and McDonalds need to identify their customers, what are they willing to pay for this product and how do they rate the premium roast coffee. For each customer at Starbucks and McDonalds every 10th customer can complete the survey and receive 10% off their next purchase. Below would be questions that would be included in the survey for Starbucks and McDonalds customers:†¢How often is premium roast coffee purchased? (daily/weekly/monthly)†¢What is your specific age bracket? (under 18/ 18-24/ 25-44/ over 45)  Ã¢â‚¬ ¢Where do you make your purchases? (restaurant/grocery store/mail order)†¢What is the cost that you are willing to pay for premium roast coffee? (less than $2/ $2 – $4/ Over $4)†¢What brand of premium roast coffee do you purchase? (Starbucks/McDonalds/other competitor)As you can see statistics can play an important role when making decisions. A manager at one of these companies can reduce the unexpected, and potentially costly, variances when making business decisions. Starbucks coffee is much expensive than McDonalds but Starbucks puts time and money into their product which ultimately increases the cost. Most consumers are excited about the competition of premium roast coffee such as McDonalds because of the lo w cost yet faithful customers to Starbucks because of the quality. When uncertainty is reduced better conclusions can be drawn that will minimize risk and maximize profit gain. Sample SelectionThe team examined secondary data within this business problem analysis, which can save a firm time and money by using publicly available information as well as information already in the firm’s database. If the company had already conducted research of the best markets within its regions and area of influence, the company would be smart to use this when deciding how to downsize its stores. While using secondary information is cost effective, the use of secondary data must be carefully considered and used only when applicable to the research question. Starbucks will need to gather accurate and reliable secondary information, which can either be sub-contracted out to a firm that specializes in market research or it can form an internal research team to explore opportunities which will start to present themselves as the company begins to downsize. A key concern for the validity of data is the age of the data. All the data is sensitive to the effect of time so any action being taken by the company must account for the  changing nature of the environmental landscape. One questions that Starbucks should ask its internal or external research team is, â€Å"How does the coffee market change once the Starbucks brand is not as strong as it used to be?† Another question would be, â€Å"What types of aftermath will come with coffee saturation in the fast food markets, will customers want quality over quantity?† Starbucks should use accurate, reliable and timely data in its decision-making processes going further. The company would be surprised to see that opportunities will arise even within the decrease of its stores. An example of this type of opportunity occurs when customers get tired of fast food production of coffee, Starbucks can offer extended hours at its current stores to maximize on profits. The team used demographic data within this analysis in which data was collected from Starbucks clientele through various surveys. Although demographic data will change and cultural habits may differ from town to town, the selection of cities with a vibrant coffee drinking base improves the odds of matching consumers that prefer Starbucks premium product line versus that of McDonalds or any other new rival. In an effort to hear from the people who matter the most, Starbucks should look to survey frequent, occasional and without a doubt new customers. When selecting age and gender criteria to survey, the team used careful consideration and attention was paid to all age groups. However, in an effort not to taint the results of this analysis, the team found that typically, pre-teens are neither decision makers, nor do they possess the spending power required for Starbucks products on a continued basis. Therefore, pre-teens were omitted from the sample. Although the teenagers have about the same spending power as pre-teens Starbucks does offer an atmosphere and products in which the company could use in the future as an opportunity. This age group was left in the surveyed population as the team conducted its analysis. Gender was annotated as a means to direct creative marketing and capitalize on the different sexes. Although the research team was efficient in its attempts to give Starbucks the best information available, statistical testing cannot prove the viability of Starbucks’ alternate hypothesis so company executives must weigh the test results using  the wealth of professional experience possessed by the Starbucks’ organization. References Corporate Social Responsibilityhttp://www.starbucks.com/aboutus/csr.aspCraving a caffeine high, SMU opens Java City on campus as coffee houses battle to attract students off the Hilltop, by Melissa Cooper, retrieved on the internet at http://media.www.smudailycampus.com/media/storage/paper949/news/2003/01/16/News/Craving.A.Caffeine.High-2273665.shtmlStarbucks Case Study (2007).